“The best ad is a good product”.
Alan H. Meyer
It’s not a secret that many beauty bloggers are contacted by the manufacturers of makeup and skincare products with offers to try and review their goods. Word of mouth advertising is one of the numerous forms of promoting products and building consumer trust at the same time. Some representatives of these companies hint that they expect positive reviews, some ask to express truthful opinion. But do they really appreciate truth? My personal experience shows that some of them don’t need my honesty whatsoever.
I was asked by the rep of one skincare company to do a review on their lotion. They sent me the bottle and specified that they liked my truthfulness when I did other reviews on my blog. They wanted me to keep it that way with the evaluation of their product. I tried the lotion, and it didn’t work for me. I sent them an email with my review and posted it on my blog at the same time. I didn’t get any answer back, so I guess they don’t like me any more.
It’s ironic that the aforementioned lotion didn’t make me either younger or prettier, whereas some other reviewers underlined that they look much younger and smoother after using it. One person even declared that it took 20 years off her hands. Who wouldn’t want that? I probably should have waited for the full moon before applying it to make it work.
So here I am, looking the way I always looked, not a notch younger or firmer, aside from the crowd of people who became beautiful using it. Now that’s just not fair, is it?
Oh, and for the rep who contacted me – let’s be professional and keep in mind that even when your product is good, there’s always a possibility that it doesn’t work for everybody.
